Prime Minister pledges to ease cost of living for UK households
Prime Minister Andy Burnham has pledged to help ease the cost-of-living crisis for households in the UK.
Mr Burnham stated he will 'pull every single lever' to help reduce the cost of living and improve local high streets.
The government said that the Prime Minister will focus on 'everyday fixes' to ease financial pressure on UK households. Under new plans, subscriptions will be easier to cancel, and companies will be mandated to make it clearer when subscriptions will auto-renew at a higher price.
Mr Burnham has also vowed to stop retailers' use of 'pretend prices', which will prevent shops from using 'was' prices, made-up discounts or misleading recommended retail prices to promote deals.
He said: 'I know people are sick and tired of rip-off discounts and subscription traps. Westminster has got used to telling people that everyday hassles like this are just part of life.
'I don't think that's right, especially when the cost of living continues to weigh heavily on so many people's lives.'
Consumer group Which? said that it has attempted to expose businesses ripping off customers with deals that aren't what they seem.
The government intends to launch a consultation on the new measures in the autumn.
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